“We gave May a difficult mission: manage a restaurant education program for Wines of Alsace, and we set the bar pretty high. We wanted to educate the staff of new, trendy restaurants.
May did a remarkable job of enlisting these, creating materials that would be appropriate and impactful, and hosting the classes. The sommeliers all raved about her excellent approach to wine education, and our secret shopper program a few months following the classes showed that the staff had retained the key points. In addition, she was a pleasure to work with, wrote detailed reports, and was a true ambassador for the Wines of Alsace”
Looking to reach key industry gatekeepers? Want to increase category awareness? Not sure how to educate consumers? These are just some of the varied activities that an ambassador can do for you.
May has a proven track record working independently as well as supporting existing public relations efforts. With experience representing regions that span Alsace to Armagnac and Champagne to Port, May brings a wealth of experience to any ambassador role.
What may can do for your brand:
- Increase product placement
- Forge loyal industry relationships
- Organize trade/press trips
- Present at industry events
- Lead master classes
